INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Customer satisfaction is a critical factor for the success and sustainability of any business, particularly in the competitive insurance. This study aim to investigate the relationship between customer perception and its impact on satisfaction within the insurance. In this research identifies various factors such as service quality, price, trust, convenience, and customer service as significant determinants of customer satisfaction. Through correlation and regression analyses of 105 responses, the study examines six key factors influencing perception: policy coverage, value for money, trustworthiness, customer service, and convenience. The results reveal a significant influence of these factors on customer satisfaction, highlighting the importance of understanding and addressing customer perceptions to enhance overall satisfaction levels in the insurance.
Keywords:
Customers Perception, Impact, Customer Satisfaction on Insurance.
Cite Article:
"A STUDY ON CUSTOMER`S PERCEPTION THAT IMPACT THE CUSTOMER SATISFACTION ON INSURANCE WITH REFERNCE TO GUDUVANCHEry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.d819-d824, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404391.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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