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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Omnichannel integration and the shift to online shopping: Analyse how retailers adapted their operations to meet the surge in online demand during lockdowns |
| Authors Name: | Shorya Esasariya , Manoj Rohra , Shriya Khandhedia , Tej Prakash Jain , Araav Khanna |
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IJNRD_218269
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| Published Paper Id: | IJNRD2404488 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This study examines how retailer operations had to adapt significantly to account for the increased demand for online shopping during lockdown phases. Having been exposed to the COVID-19 pandemic and having to make more online purchases, retailers met the challenge of restructuring their strategies to meet the demand and offering a great shopping experience across various channels. This study is mainly concerned with the critical analysis of retailers’ strategies for bringing together online and offline channels in order to reveal innovations retailers utilized to handle the shift to online shopping during lockdowns. This paper will provide, through actual cases and consumer experience, an examination of the retail environment which is developing and suggest for further strategies as there is change in consumer behaviours and preferences. |
| Keywords: | • COVID-19 pandemic • Retail landscapes • Lockdown measures • E-commerce activity • Retailers • Omnichannel integration • Consumer behaviour • Online and offline touchpoints • Sustainable growth |
| Cite Article: | "Omnichannel integration and the shift to online shopping: Analyse how retailers adapted their operations to meet the surge in online demand during lockdowns", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.e841-e866, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404488.pdf |
| Downloads: | 00032 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404488 Registration ID: 218269 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: e841-e866 Country: THANE, Maharashtra, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404488 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404488 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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