Paper Title
A study on QSR models and it's functions in reference with Ajay's Food
Article Identifiers
Authors
Patel Dinal Hemantkumar , Parvez Malek
Keywords
Key Word: QSR Models, Consumption Pattern, Eco-friendly, Cost Effective, QUICKSERV, Word of mouth, Quality service and food, Gender Influence on QSR, Buying Behaviour.
Abstract
Abstract: Purpose- The purpose of this paper is to examine the effect of the consumption pattern of the customers which define their income category, their influence to go there, with whom they go and their usual meal eaten. The influence of gender on quick service restaurant (QSR). And the effect of quick service as well as quality service food on the QSR restaurant also known as fast food restaurants. Design/methodology- Data were collected online as well as physical forms from 110 participants in Gujarat and analysed using SPSS and primary data as it was descriptive research design. Findings- The study surveyed 110 respondents, mostly young males from Gujarat. They preferred Ajay's outlets for taste, hot food service, food freshness, and prices. Respondents were satisfied with cleanliness, hygiene, atmosphere, and employee behaviour. Most would repurchase, with ratings on food quality and consistency varying. Statistical tests supported the study's hypothesis (Chi-square and One-way Anova). Research limitations/implications- The study is based on the primary data and the limitations of this research project is inaccuracy of the responses given by the respondents. And to take online as well as the physical questionnaire is also considered one of the limitations for this study because to collect online questionnaire is quite difficult part but the physical questionnaire is even more difficult to collect because not all customers are willing to fill the physical form. Conclusion- The fast-food and beverage industries are growing globally, including in the Indian market. Customer perception is shaped by positive word-of-mouth. Promotional tools now include online platforms like social media and traditional methods. Customer preferences based on gender, age, and income influence consumption patterns. A study of 110 respondents provided insights on Ajay's Takeaway Food. Technology and data-driven approaches optimize operations and enhance customer satisfaction for Ajay's. Key Word: QSR Models, Consumption Pattern, Eco-friendly, Cost Effective, QUICKSERV, Word of mouth, Quality service and food, Gender Influence on QSR, Buying Behaviour.
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How To Cite (APA)
Patel Dinal Hemantkumar & Parvez Malek (April-2024). A study on QSR models and it's functions in reference with Ajay's Food . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(4), g413-g418. https://ijnrd.org/papers/IJNRD2404647.pdf
Issue
Volume 9 Issue 4, April-2024
Pages : g413-g418
Other Publication Details
Paper Reg. ID: IJNRD_219145
Published Paper Id: IJNRD2404647
Downloads: 000122000
Research Area: Management
Country: Navsari, Gujarat, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2404647.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2404647
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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