The effect of business venture and advancement on creating the promoting system in business associations -A Scientific Review
Business Venture, Innovation, Entrepreneurship, Marketing Strategies, Competitive Environment, Creative Approaches, Product Transformation, Value Creation, Strategic Planning, Business Environment, Organizational Survival, Entrepreneurial Mindset, High-Quality Offerings, Market Leadership, Dynamic Business.
Business venture and innovation are essential elements in today's business organizations, particularly due to their complex impact on planning and executing various activities, especially marketing, which lies at the core of all other operations. Many researchers emphasize that the two critical tasks for top management are marketing and innovation, both of which are interconnected. Innovation is vital for an organization’s survival in a highly competitive environment and plays a key role in creating marketing leaders. The alignment of entrepreneurship and innovation shapes marketing strategies that focus on creative approaches to transform existing products and services into new, high-quality offerings that add value to businesses. Entrepreneurship involves seeking and utilizing opportunities within the business environment or through innovation, creating value for organizations. In the current economic landscape, the emphasis is on building capabilities, where innovation becomes a competitive battleground. Therefore, organizations must adopt an entrepreneurial mindset in strategically planning their marketing activities, utilizing innovative ideas and methods to strengthen their competitive position across diverse markets. This study aims to clarify the concepts of entrepreneurship and innovation, highlighting their synergy in developing successful marketing strategies in a fast-paced, dynamic business environment, ultimately delivering unique, high-quality products and services.
"The effect of business venture and advancement on creating the promoting system in business associations -A Scientific Review ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.a7-a12, October-2024, Available :https://ijnrd.org/papers/IJNRD2410002.pdf
Volume 9
Issue 10,
October-2024
Pages : a7-a12
Paper Reg. ID: IJNRD_300845
Published Paper Id: IJNRD2410002
Downloads: 00047
Research Area: Management All
Country: Vadodara, Gujarat, India
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
