The Importance of Social Media in India: A Case Study of Political Campaigns
Social Media, Elections, Communication etc.
ABSTRACT This study examines the significance of social media in India, focusing on its role in political campaigns. A case study of the 2014 Indian general elections highlights the impact of social media on voter engagement, political mobilization, and election outcomes. The findings suggest that social media played a crucial role in mobilizing youth and urban voters, contributing to the electoral success of the Bharatiya Janata Party (BJP). The study demonstrates the importance of social media in Indian politics, offering insights into its potential to shape political discourse, influence public opinion, and enhance democratic engagement. The results have implications for political parties, candidates, and researchers seeking to understand the evolving landscape of political communication in India.
KEYWORDS social media, India, political campaigns, voter engagement, political mobilization, election outcomes.
"The Importance of Social Media in India: A Case Study of Political Campaigns", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.a447-a451, October-2024, Available :https://ijnrd.org/papers/IJNRD2410047.pdf
Volume 9
Issue 10,
October-2024
Pages : a447-a451
Paper Reg. ID: IJNRD_300480
Published Paper Id: IJNRD2410047
Downloads: 000195
Research Area: Social Science All
Country: Sholapursolapur, Maharashtra, India
DOI: http://doi.one/10.1729/Journal.41853
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
