“INTELLIGENT INSIGHTS: A REVIEW OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN BUSINESS INTELLIGENCE, FINANCIAL ANALYSIS AND DIGITAL COMMERCE”
Key Words: Business Intelligence, financial Analysis, Artificial Intelligence, Machine Learning, Big data Analytics, Block chain. Digital Commerce. (DC)
ABSTRACT: The Incorporation of artificial intelligence (AI) and Machine learning (ML) in Business intelligence (BI), financial Analysis (FA), and Digital Commerce (DC) has revolutionized the way organizations make informed decisions. This comprehensive review provides an in-depth examination of the current state of AI and ML applications in BI, FA and DC. We synthesize existing literature to identify key trends, opportunities and challenges in the adoption AI-powered analytics, predictive modeling and automation in these domains. AI and ML have conspicuously enhanced BI by enabling more accurate predictive analytics, real-time data processing and improved decision making capabilities. In the financial sector, AI driven algorithms are revolutionizing risk management, fraud detection and customized financial services, leading to more secure and efficient systems. The e- commerce industry is experiencing a major shift with AI and ML enhancing customer experience through personalized recommendations, dynamic pricing and intelligent conversational agent. The paper also highlights the combination of AI with big data analytics and the cyber physical systems. AI and ML have significantly enhanced business intelligence capabilities, improved financial forecasting accuracy and optimized digital commerce operations. Specifically, we highlight advancement in: Predictive analytics and data utilization in BI, Risk management and portfolio optimization in FA, personalization in FA, personalization and recommendation systems in DC. This paper provides a detailed overview of how AI and ML are transforming BI, finance and E-commerce shedding light on critical research areas, practitioners and policymakers looking to utilize leveraging these technologies for strategic differentiation and regenerative Growth.
"“INTELLIGENT INSIGHTS: A REVIEW OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN BUSINESS INTELLIGENCE, FINANCIAL ANALYSIS AND DIGITAL COMMERCE”", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.a807-a812, October-2024, Available :https://ijnrd.org/papers/IJNRD2410084.pdf
Volume 9
Issue 10,
October-2024
Pages : a807-a812
Paper Reg. ID: IJNRD_301137
Published Paper Id: IJNRD2410084
Downloads: 00036
Research Area: Commerce and Management, MBA All Branch
Country: CHIKKAMAGALURU, KARNATAKA, India
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
