“INTELLIGENT INSIGHTS: A REVIEW OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN BUSINESS INTELLIGENCE, FINANCIAL ANALYSIS AND DIGITAL COMMERCE”

Registration ID: IJNRD_301137

Published ID: IJNRD2410084

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Kavya H A

Key Words: Business Intelligence, financial Analysis, Artificial Intelligence, Machine Learning, Big data Analytics, Block chain. Digital Commerce. (DC)

ABSTRACT: The Incorporation of artificial intelligence (AI) and Machine learning (ML) in Business intelligence (BI), financial Analysis (FA), and Digital Commerce (DC) has revolutionized the way organizations make informed decisions. This comprehensive review provides an in-depth examination of the current state of AI and ML applications in BI, FA and DC. We synthesize existing literature to identify key trends, opportunities and challenges in the adoption AI-powered analytics, predictive modeling and automation in these domains. AI and ML have conspicuously enhanced BI by enabling more accurate predictive analytics, real-time data processing and improved decision making capabilities. In the financial sector, AI driven algorithms are revolutionizing risk management, fraud detection and customized financial services, leading to more secure and efficient systems. The e- commerce industry is experiencing a major shift with AI and ML enhancing customer experience through personalized recommendations, dynamic pricing and intelligent conversational agent. The paper also highlights the combination of AI with big data analytics and the cyber physical systems. AI and ML have significantly enhanced business intelligence capabilities, improved financial forecasting accuracy and optimized digital commerce operations. Specifically, we highlight advancement in: Predictive analytics and data utilization in BI, Risk management and portfolio optimization in FA, personalization in FA, personalization and recommendation systems in DC. This paper provides a detailed overview of how AI and ML are transforming BI, finance and E-commerce shedding light on critical research areas, practitioners and policymakers looking to utilize leveraging these technologies for strategic differentiation and regenerative Growth.

Published Paper   E-Certificate

Kavya H A (October-2024). “INTELLIGENT INSIGHTS: A REVIEW OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN BUSINESS INTELLIGENCE, FINANCIAL ANALYSIS AND DIGITAL COMMERCE”. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(10), a807-a812. https://ijnrd.org/papers/IJNRD2410084.pdf

Volume 9 Issue 10, October-2024

Pages : a807-a812

Paper Reg. ID: IJNRD_301137

Published Paper Id: IJNRD2410084

Downloads: 000122253

Research Area: Commerce and Management, MBA All Branch

Author Type: Indian Author

Country: CHIKKAMAGALURU, KARNATAKA, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2410084.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2410084

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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