INTERNATIONAL BUSINESS OF MERCEDES BENZ
mercedes benz, international business, cars, luxurious, model
ABSTRACT: International Business of Mercedes-Benz
This article explores the international business strategies of Mercedes-Benz, a leading global luxury automobile manufacturer. It examines the company’s approach to market entry, localization, and competitive positioning in diverse regions, including Europe, North America, and Asia. The article examines Mercedes-Benz's strategies for navigating the difficult global automotive industry, focusing on major projects like innovation in electric vehicles, sustainable production techniques, and strategic partnerships. Furthermore, it discusses the impact of geopolitical factors, regulatory environments, and consumer preferences on the company’s operations. Through this comprehensive overview, the article underscores the importance of adaptability and innovation in maintaining Mercedes-Benz's status as a premier player in the international automotive landscape.
"INTERNATIONAL BUSINESS OF MERCEDES BENZ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.b850-b856, October-2024, Available :https://ijnrd.org/papers/IJNRD2410191.pdf
Volume 9
Issue 10,
October-2024
Pages : b850-b856
Paper Reg. ID: IJNRD_301215
Published Paper Id: IJNRD2410191
Downloads: 00042
Research Area: Commerce and Management, MBA All Branch
Country: Chennai, Tamil nadu, India
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
