A STUDY OF CONSUMER AWARENESS AND CONSUMPTION PATTERN OF DURABLES IN RURAL AREAS OF ALMORA DISTRICT, UTTARAKHAND

A STUDY OF CONSUMER AWARENESS AND CONSUMPTION PATTERN OF DURABLES IN RURAL AREAS OF ALMORA DISTRICT, UTTARAKHAND

Registration ID: IJNRD_301276

Published ID: IJNRD2410222

DOI: Click Here to Get

Rashmi Mehra

Durables, Awareness, Consumption pattern, Expectations, Rural Consumer, Strategies, Rural market

Consumer durables have significant demand in rural areas. Consumer durables encompass a wide range of products designed for prolonged use by consumers. These goods are such goods which are needed by everyone for day-to-day use. With the change in environment, life style of people also is changing across rural areas and the rural consumer moving forward towards better quality of life. The rural consumer is becoming slowly modernized. As the consumption pattern of rural consumer is different as compared to urban consumer. Rural consumers also tend to buy those products which were earlier mainly preferable for the urban consumers. Similarly, consumers in rural areas are well aware of about the products they need. Most of them are more concerned about the quality of durables rather than price of the product or any other factor and purchases a durable only when he feels the need for it. Accordingly, each market consists of those goods which are needed by the customers near them to satisfy their needs & wants and fulfils their expectations. It is observed that every market has its own type of socio-cultural factors which directly or indirectly influence their strategies to survive in these segments. To survive in rural market the marketers have to adopt proper well-defined marketing strategies matching with consumer’s satisfaction and expectation level. In response of various factors this study purposes to investigate consumer awareness and consumption pattern of rural consumers toward durable goods.

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"A STUDY OF CONSUMER AWARENESS AND CONSUMPTION PATTERN OF DURABLES IN RURAL AREAS OF ALMORA DISTRICT, UTTARAKHAND", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.c131-c144, October-2024, Available :https://ijnrd.org/papers/IJNRD2410222.pdf

Volume 9 Issue 10, October-2024

Pages : c131-c144

Paper Reg. ID: IJNRD_301276

Published Paper Id: IJNRD2410222

Downloads: 000121148

Research Area: Science and Technology

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2410222.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2410222

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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