A Study on the Role of Fairs and Festivals in the Tourism Industry of Uttarakhand

Dr. Manoj Kumar Pandey , Dr.Akhilesh Singh , Ms. Priya Bora

Keywords: Tourism Industry, Fairs and Festivals, Economy, Revenue, Culture, Uttarakhand.

This research paper delves into the pivotal role of fairs and festivals in the tourism industry of Uttarakhand, a state renowned for its vibrant cultural heritage and picturesque landscapes. The study explores how these cultural events contribute significantly to the state's tourism economy by attracting domestic and international visitors. The paper highlights the economic, social and cultural impacts on local communities by comprehensively analysing various prominent fairs and festivals, such as the Kumbh Mela, Nanda Devi Raj Jat, etc. Data were collected through secondary sources, providing a holistic view of the tourism dynamics. These events not only bolster local economies by generating revenue and creating employment opportunities but also play a crucial role in preserving and promoting the rich cultural traditions of Uttarakhand. Additionally, the study examines the challenges faced in organizing these events, such as infrastructure limitations and environmental concerns and offers recommendations for sustainable tourism practices. This research underscores the importance of strategic planning and policy-making to enhance the role of fairs and festivals in boosting Uttarakhand’s tourism industry, ultimately fostering cultural exchange and socio-economic development.

Published Paper   E-Certificate

"A Study on the Role of Fairs and Festivals in the Tourism Industry of Uttarakhand", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.c293-c299, October-2024, Available :https://ijnrd.org/papers/IJNRD2410238.pdf

Volume 9 Issue 10, October-2024

Pages : c293-c299

Paper Reg. ID: IJNRD_301441

Published Paper Id: IJNRD2410238

Downloads: 00024

Research Area: Arts1 All

Country: HALDWANI, Uttarakhand, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2410238

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2410238

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition