To what extent is storytelling as an emotional marketing strategy an effective tool for international brands?
Marketing, Emotional Marketing, Storytelling, Apple, Shot on iPhone
The concept of marketing is ever-changing. Today, brands engage in marketing using traditional mediums such as television adverts and billboards but also newer mediums such as social media. That being said, where marketing was once focused primarily on selling a product, the concept of emotional marketing, which was introduced in the early 2000s, has changed the game by evolving marketing into a practice that enables brands to create connections with audiences through the use of strategies such as storytelling. In line with the aforementioned, this research paper conducts an in-depth analysis of emotional marketing with a specific focus on storytelling prior to evaluating the successful use of this strategy by Apple in their Shot on iPhone campaign. The latter half of the paper also provides insights into potential concerns with storytelling in marketing, especially with regard to authenticity.
"To what extent is storytelling as an emotional marketing strategy an effective tool for international brands?", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.c355-c365, October-2024, Available :https://ijnrd.org/papers/IJNRD2410247.pdf
Volume 9
Issue 10,
October-2024
Pages : c355-c365
Paper Reg. ID: IJNRD_301482
Published Paper Id: IJNRD2410247
Downloads: 00022
Research Area: Medical Science All
Country: New Delhi, Delhi, India
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
