TO EVALUATE THE STUDY ON CONSUMER BUYING BEHAVIOUR PATTERN IN ONLINE SHOPPING EXPERIENCE

Dr.UTTAMKUMAR YV , Dr.V SILAMBARASAN , Dr. K V Deepak

Ecommerce,online shopping,conumer behaviour,products and services

The growing interdependence of the world economy and international character of many business practices have contributed to the development of universal emphasis on consumer. Modern technological development have no doubt made a great impact on the quality, availability and safety of goods and services. A consumer who purchase or ultimately consumes goods and services. Internet is changing the way consumer shop and buys goods and services, and has rapidly evolved into a global phenomenon. The project is carried out on understanding the consumer buying behavior pattern in online shopping. Online shopping is known as the act of purchasing products or services through the online. Online shopping is definitely a great way to shop with everything available on the websites from clothes, gift items, food, home needs, medicines, and many more, this mode of shopping allows one to shop conveniently without hassle on spending hours in a supermarket or shopping areas. The internet with its wide array of information allows the customer to go through various reviews of the product or service before actually heading for purchases. These online shopping websites also have daily deals for the customers looking for discounts and store offerings. A consumer before buying any product online, he will check the authenticity of the online shopping website as how much the site is trustworthy.

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"TO EVALUATE THE STUDY ON CONSUMER BUYING BEHAVIOUR PATTERN IN ONLINE SHOPPING EXPERIENCE ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.c367-c377, October-2024, Available :https://ijnrd.org/papers/IJNRD2410250.pdf

Volume 9 Issue 10, October-2024

Pages : c367-c377

Paper Reg. ID: IJNRD_301503

Published Paper Id: IJNRD2410250

Downloads: 00033

Research Area: Management All

Country: Bangalore, karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2410250

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2410250

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

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