A Study of the Factors Influencing Consumer Behavior in the Electric Appliances Market of India.

A Study of the Factors Influencing Consumer Behavior in the Electric Appliances Market of India.

Registration ID: IJNRD_301372

Published ID: IJNRD2410267

DOI: Click Here to Get

Kuldeep D. Tayade

Consumer Behavior, Electric Appliances, Market Analysis, India, Influencing Factors, Socio-Economic Status, Marketing Strategies.

India's market for electric appliances has grown significantly in recent years due to the country's fast urbanization, increased disposable incomes, and expanding middle class. This study examines the various aspects of culture, society, economy, technology, and psychology that affect customer behavior in this industry. The study attempts to provide insights that can assist manufacturers and marketers better understand the Indian consumer through a review of existing research and statistical studies.

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"A Study of the Factors Influencing Consumer Behavior in the Electric Appliances Market of India.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.c555-c557, October-2024, Available :https://ijnrd.org/papers/IJNRD2410267.pdf

Volume 9 Issue 10, October-2024

Pages : c555-c557

Paper Reg. ID: IJNRD_301372

Published Paper Id: IJNRD2410267

Downloads: 000121137

Research Area: Management All

Country: Congress Nagar (Amravati), MAHARASHTRA, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2410267.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2410267

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 7 | July 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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