A Study of the Factors Influencing Consumer Behavior in the Electric Appliances Market of India.

Kuldeep D. Tayade

Consumer Behavior, Electric Appliances, Market Analysis, India, Influencing Factors, Socio-Economic Status, Marketing Strategies.

India's market for electric appliances has grown significantly in recent years due to the country's fast urbanization, increased disposable incomes, and expanding middle class. This study examines the various aspects of culture, society, economy, technology, and psychology that affect customer behavior in this industry. The study attempts to provide insights that can assist manufacturers and marketers better understand the Indian consumer through a review of existing research and statistical studies.

Published Paper   E-Certificate

"A Study of the Factors Influencing Consumer Behavior in the Electric Appliances Market of India.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 10, page no.c555-c557, October-2024, Available :https://ijnrd.org/papers/IJNRD2410267.pdf

Volume 9 Issue 10, October-2024

Pages : c555-c557

Paper Reg. ID: IJNRD_301372

Published Paper Id: IJNRD2410267

Downloads: 00016

Research Area: Management All

Country: Congress Nagar (Amravati), MAHARASHTRA, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2410267

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2410267

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition