Paper Title
Mindful Consumption: A Customer-Oriented Structural Solution To A Sustainable Future
Article Identifiers
Registration ID: IJNRD_306187
Published ID: IJNRD2504521
: https://doi.org/10.56975/ijnrd.v10i4.306187
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Keywords
Traditional marketing, Responsible consumption, Mindful consumption, Mindful marketing
Abstract
Traditional marketing functioned on the premise that human wants are limitless and planet earth’s endowments are inexhaustible. However, the fact of the matter is that the planet’s natural resources are finite and that necessitates limiting human consumption. So far, the onus of taking up the sustainability concern was primarily on the government, regulatory agencies and businesses. However, the issue of sustainability seen from this lens is just the tip of the iceberg. The effectiveness of the sustainability endeavours has seen limited success, probably due to an oversight by way of non-inclusion of consumers, in the team of solution-seekers to address the humungous problem of sustainability. Given the fact that world over, the population is continuously on the rise and natural resources are being extracted continually to meet the present needs; therefore, something at the grass root level of the consumer community needs to be earnestly initiated and implemented. Mindful consumption is the key to unlocking the great potential that rests in the common consumers to bring about unimaginable big results on the sustainability front. The present paper explores the concept of mindful consumption and how it can be implemented by the marketers while formulating their (sustainable) marketing strategies.
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How To Cite (APA)
Dr. Romita Popli & Dr. Reema Dehal (April-2025). Mindful Consumption: A Customer-Oriented Structural Solution To A Sustainable Future. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(4), f171-f176. https://doi.org/10.56975/ijnrd.v10i4.306187
Issue
Volume 10 Issue 4, April-2025
Pages : f171-f176
Other Publication Details
Paper Reg. ID: IJNRD_306187
Published Paper Id: IJNRD2504521
Research Area: Commerce All
Author Type: Indian Author
Country: Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2504521.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2504521
Crossref DOI: https://doi.org/10.56975/ijnrd.v10i4.306187
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