The Creator Economy and the Rise of Entrepreneur-Influencers: Social Media Monetization, Personal Branding, and Teen Creators in India and Europe

Registration ID: IJNRD_309429

Published ID: IJNRD2510067

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Riana Gupta

Creator economy Digital entrepreneurship Social media monetisation Personal branding Youth digital participation Influencer marketing Platform-based monetisation Live streaming commerce Affiliate schemes Direct-to-consumer (D2C) models India–Europe comparison Cultural and regulatory differences Vernacular content creators Fashion, lifestyle, and gaming sectors Disclosure and compliance regulations Teen content creators Digital burnout Online authenticity Ethical regulation Sustainable creator practices

The emergence of the creator economy has turned digital platforms into business ecosystems in which the content creators have become entrepreneurs. The paper discusses the overlap between social media monetisation, personal branding, and youth involvement in terms of India and Europe, and emphasises how these phenomena are rewriting digital entrepreneurship. The study determines the role of platform-based monetisation strategies like advertising, affiliate schemes, live streaming commerce, and direct-to-consumer programmes, which allow creators to become entrepreneurs-influencers. It is also a critical look at personal branding as both a facilitator of commercial success and a possible area of pressure to stay real in highly competitive online conditions. The paper has contrasted the variations in culture and regulations in India and Europe, which determine the entrepreneurial opportunities. Internet penetration and the ease of entry of vernacular creators have led to a commerce-driven content model in India, where influencers generate consumer expenditure in fashion, lifestyle and gaming sectors. By contrast, Europe is an environment that is much more mature and restrictive, where influencers have to be mindful of strict disclosure and compliance regulations as they develop niche brands in fashion, beauty, and lifestyle. The teen creators are given special attention, as they are one of the most rapidly growing categories of digital entrepreneurs, but are at a higher risk of exploitation, digital burnout, and disruption of education. The paper comes to the conclusion through the prism of comparison that social media monetisation and personal branding are a potent option for creators but need to be accompanied by supportive ecosystems, ethical regulation, and sustainable practices. These findings can be used to further the scholarly discussion of digital entrepreneurship and the cultural specificity of the creator economy.

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Riana Gupta (October-2025). The Creator Economy and the Rise of Entrepreneur-Influencers: Social Media Monetization, Personal Branding, and Teen Creators in India and Europe. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(10), a562-a576. https://ijnrd.org/papers/IJNRD2510067.pdf

Volume 10 Issue 10, October-2025

Pages : a562-a576

Paper Reg. ID: IJNRD_309429

Published Paper Id: IJNRD2510067

Research Area: Management All

Author Type: Indian Author

Country: Agra, utter pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2510067.pdf

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