Paper Title
A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC TWO-WHEELERS WITH SPECIAL REFERENCE TO SALEM CITY
Article Identifiers
Registration ID: IJNRD_309978
Published ID: IJNRD2510197
: https://doi.org/10.56975/ijnrd.v10i10.309978
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Keywords
Consumer Perception, Bike-riders, Electric Two-Wheelers, Transportation, Technology
Abstract
Global warming has become a major problem worldwide, necessitating the implementation of legislation to limit the ever-increasing emissions of greenhouse gases. With modern technologies in place, transportation and communication have experienced a remarkable transformation. The problems of traditional automobiles, such as their negative impact on the environment, rising fuel prices, and so on, prompted buyers to consider an alternative technology, which led in the development of electric vehicles. Customers are also excited about this new technology since it provides several benefits. Marketers are always faced with the difficulty of convincing customers to embrace change and push their items into the market. The study aims to better understand customer perception regarding electric two-wheelers in the Salem district. Responses from around 282 bike riders were gathered to analyse the key factors influencing the purchasing of electric bikes. The data was analyzed using percentages and regression.
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How To Cite (APA)
Ms. N. SARVAMANGALAA & Dr. T. POONGODI (October-2025). A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC TWO-WHEELERS WITH SPECIAL REFERENCE TO SALEM CITY. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 10(10), b833-b838. https://doi.org/10.56975/ijnrd.v10i10.309978
Issue
Volume 10 Issue 10, October-2025
Pages : b833-b838
Other Publication Details
Paper Reg. ID: IJNRD_309978
Published Paper Id: IJNRD2510197
Research Area: Commerce All
Author Type: Indian Author
Country: SALEM, TAMILNADU, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2510197.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2510197
Crossref DOI: https://doi.org/10.56975/ijnrd.v10i10.309978
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