Evaluating the Risk-Return Profile of Indian Equities: Does a company's primary revenue model (B2B vs. B2C) significantly influences its stock market volatility, growth consistency, and long-term shareholder value?

Registration ID: IJNRD_311386

Published ID: IJNRD2601053

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Raghav Dalmia

Risk–Return Profile Indian Equities Revenue Model Business-to-Business (B2B) Business-to-Consumer (B2C) Hybrid Business Model Stock Market Performance Long-Term Shareholder ValueCAGR (Compound Annual Growth Rate) Total Shareholder Return Stock Market Volatility Standard Deviation Coefficient of Variation Beta (Systematic Risk) Risk-Adjusted Return Sharpe Ratio Sortino RatioEBITDA EBITDA Growth Rate EBITDA Stability Earnings Consistency Core Operating Profitability Cash Generation Valuation Multiples

This study seeks to examine how the primary model under which a company operates impacts its stock market volatility, growth consistency, and long-term shareholder value. The two primary models explored in this research include business to business (B2B), which refers to a business selling its commodities to another business, and business to consumer (B2C), which refers to a business selling its commodities directly to the consumer. A hybrid of both refers to companies that specialise in both. To conduct this research, 3 companies belonging to B2C, 2 companies belonging to B2B and one company belonging to the hybrid sector will be analysed. In B2C, the three companies are Dabur, belonging to the FMCG industry, Marauti Suzuki, belonging to the automobile industry, and Avenue Supermart (D Mart), belonging to the retail industry. In B2B, the three companies are Infosys, falling in the IT sector, Larsen and Toubro (L&T), belonging to the industrial and engineering sector, and Tata steel, belonging to the commodities sector. For each of the stocks, I will analyse its long term share-holder value, for which I will find compound annual growth rate (CAGR) value and total shareholder return (total return index). I will also analyse stock market volatility and risk by calculating annualised standard deviation and I will also measure the systematic risk. To analyse the risk-return profile, I will be calculating the Sharpe ratio and the Sortino ratio. To analyse growth consistency, I will calculate the standard deviation of the earnings of each company. All these measures will be explained when they are calculated in the paper ahead. By conducting this research, I aim to evaluate whether a B2B or a B2C company performs better in the stock market.

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Raghav Dalmia (January-2026). Evaluating the Risk-Return Profile of Indian Equities: Does a company's primary revenue model (B2B vs. B2C) significantly influences its stock market volatility, growth consistency, and long-term shareholder value?. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 11(1), a422-a429. https://ijnrd.org/papers/IJNRD2601053.pdf

Volume 11 Issue 1, January-2026

Pages : a422-a429

Paper Reg. ID: IJNRD_311386

Published Paper Id: IJNRD2601053

Research Area: Other area not in list

Author Type: Indian Author

Country: Surat, Gujarat, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2601053.pdf

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