METAVERSE IN SPECIALTY STORES – A FUTURE PROJECTION

Registration ID: IJNRD_180990

Published ID: IJNRDA001107

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Sneha R, Renitha I, Sakthi Haritha S, Sharadha S, Mahisha Varthini C

Metaverse, framework of specialty stores- Metaverse, virtual reality, augmented reality and specialty stores

Metaverse is a virtual environment which, combines virtual reality and augmented reality Human 3D avatars are generated via virtual reality, providing a possible trading ecosystem. It is a breakthrough in era of digital marketing, albeit these virtual environments are detached from real world. Also, While the Metaverse appears to be a future concept, it is being fueled by coming technologies such as IoT, block chain and crypto currency and Artificial Intelligence. In this paper we have discussed on the applying Metaverse in specialty stores and proposed a frame work describing the marketing mix (services).

Published Paper   E-Certificate

Sneha R, Renitha I, Sakthi Haritha S, Sharadha S, & Mahisha Varthini C (May-2022). METAVERSE IN SPECIALTY STORES – A FUTURE PROJECTION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(5), 743-750. https://ijnrd.org/papers/IJNRDA001107.pdf

Volume 7 Issue 5, May-2022

Pages : 743-750

Paper Reg. ID: IJNRD_180990

Published Paper Id: IJNRDA001107

Downloads: 000122013

Research Area: Management

Author Type: Indian Author

Country: Thiruvallur, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDA001107.pdf

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