Analyzing the Emergence of Mukbang: A content analysis on Youtube's broadcast eating and it's implications of public health

Registration ID: IJNRD_197041

Published ID: IJNRDTH00043

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Maitri Deori, Dr. Bhargavi D Hemmige

Mukbang, Eating Disorder, Youtube, Public health, Hunger

Mukbang, an extreme eating mode in which makers record themselves connecting with a following while consuming up to 10,000 calories in one sitting, is one of the most popular genres of YouTube recording. Although the practice has proven to be successful, it may be detrimental to vloggers' long-term health. Simply said, the kidney mukbang is a YouTube addiction, drawing viewers who are attracted by the consumption of delicacies such as polling, fried cooking, and seafood, among other delights. As "mukbang" (eating broadcast) becomes increasingly popular, there is growing concern about the impact of "mukbang goods" on public health. Observing people eat has developed into this massive internet marvel. The mukbang setting. It's nothing new to consume with our eyes, as weird as it may appear or genuinely be at times. It turns out that our desire to watch mukbangs is warranted, and food intake, in general, may be a heritable trait that can be traced all the way back to our forefathers. Nonetheless, despite the fact that a feast is calorie-free for the eyes, it is not without consequences. Despite the fact that several studies have addressed a variety of positive and negative consequences of mukbang watching, only one review composition argued that mukbang watching could become a problematic (i.e. addicting) geste for some of its druggies due to its social facilitation features. The purpose of this study is to examine the content of mukbang YouTube videos as well as making-related news stories, as well as the relationship between watching mukbang videos and adopting a healthy lifestyle. The major stimulus for watching mukbang movies were determined to be satisfying one's appetite, bluffing, eating, building one's emotional foundation, and so on. Others expressed a desire to retain a slender constitution and avoid becoming overweight when they gormandize. According to several studies, viewers use mukbang watching to escape reality. Many papers have indicated that individuals watched mukbang for various provocations and motives. Because of their inability to pierce a wide variety of foods, some of the viewers wanted to watch someone eat them. They suspected that watching someone eat relieved tension from their fast-paced and hypercompetitive 6 way of life. According to some experimenters, seeing mukbang helped spectators escape from feelings of guilt and tension associated with being overweight. Furthermore, adolescents who were tired or empty late at night, as well as youths who wanted to order food but couldn't because their parents were at home, appreciated mukbang as an escape from an unpleasant reality. This paper also argued that mukbang had a negative impact on certain observers' understandings of eating customs and practices. Mukbang is an internet-eating broadcast in which a host (often a young and skinny womanish host, although now a male) consumes food. Some swillers watch mukbang to feel full and keep their favours under control. This investigation paper will talk about mukbangs and food specifics in general. And why do we find ourselves enjoying both of these conditioning so much? However, if you've ever seen a mukbang, you'll understand what I'm talking about. There are two pieces of commentary that are very current. The first is a rendition of "Wow, these videos are extremely satisfying." "I'm almost full after seeing them." Second, a statement, “Wow, these pictures are making me veritably empty." "I'm hungry right now." We'll try to figure out what happens when you're waiting for mukbangs to induce. These are two diametrically opposing reactions.

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Maitri Deori & Dr. Bhargavi D Hemmige (May-2023). Analyzing the Emergence of Mukbang: A content analysis on Youtube's broadcast eating and it's implications of public health. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), 321-382. https://ijnrd.org/papers/IJNRDTH00043.pdf

Volume 8 Issue 5, May-2023

Pages : 321-382

Paper Reg. ID: IJNRD_197041

Published Paper Id: IJNRDTH00043

Research Area: Arts

Author Type: Indian Author

Country: Bengaluru, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00043.pdf

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