RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR

Registration ID: IJNRD_206404

Published ID: IJNRDTH00089

: http://doi.one/10.1729/Journal.36504

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Dr. Bennet Vyasan B

Advertising, Pricing policy and Consumer Buying Behavior.

This study aids in omitting the impact of consumer perceptions of advertising and pricing strategies on purchasing behavior. Advertisement and price plays an important role in today's society since it shapes consumers ideas and perspectives, which has a substantial impact on customer purchase decisions. The goal of this study was to explore What is the status of the Company and its products, How purchasing the product is influencing the consumer’s personal factors, How advertisements influencing buying motives, and buying decision, How advertisements build consumer perception, How is the pricing policy affecting consumer buying behavior, What are the impacts on psychological factors different components of customer behavioral influence brand selection when it comes to Bio-Charcoal of Greenmine Industry. The Samples were gathered by the company from online feedback and questionnaire answered by consumers on online purchase platforms like Amazon and Flipkart and also from the company website and social media. On the basis of these concerns, a questionnaire was devised. From the study it concludes how gender, age, occupation, purchase influencing factors, consumer believes, advertising important, media attention, curiosity factors, team requirements, online advertisement, formativeness of advertisement, curiosity is the factor, advertisement is beneficial to consumers because they provides important goods and services, advertisement has an impact on informational responses, consumers involve in low involvement of purchase, consumers search for the best product to satisfy their need, routine consumers, durable products influences consumer buying behavior because of advertisement. And also how age, gender, occupation, marital status, qualification, individual income, quality and price, pricing strategy like Odd pricing, bundle pricing, bundle of two unbranded product and discount pricing strategy iii influences consumer buying behavior because of the price. It is arguable that these elements have had an impact on the consumer purchasing decisions. This provides solutions to the research questions posed in the study. Thus through the study it is recommended to the company to consider the personal aspects of the consumers and psychological aspects such as beliefs and attitudes that influence consumer behavior by advertising and pricing, as well as their perception and awareness on the decision-making process because when the steps of the decision-making process are skipped, customers make emotional decisions.

Published Paper   E-Certificate

Dr. Bennet Vyasan B (October-2023). RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), 617-677. http://doi.one/10.1729/Journal.36504

Volume 8 Issue 10, October-2023

Pages : 617-677

Paper Reg. ID: IJNRD_206404

Published Paper Id: IJNRDTH00089

Research Area: Management

Author Type: Indian Author

Country: Bangalore, Karnataka, India

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Crossref DOI: http://doi.one/10.1729/Journal.36504

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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