RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR

RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR

Registration ID: IJNRD_206404

Published ID: IJNRDTH00089

DOI: http://doi.one/10.1729/Journal.36504

Dr. Bennet Vyasan B

Advertising, Pricing policy and Consumer Buying Behavior.

This study aids in omitting the impact of consumer perceptions of advertising and pricing strategies on purchasing behavior. Advertisement and price plays an important role in today's society since it shapes consumers ideas and perspectives, which has a substantial impact on customer purchase decisions. The goal of this study was to explore What is the status of the Company and its products, How purchasing the product is influencing the consumer’s personal factors, How advertisements influencing buying motives, and buying decision, How advertisements build consumer perception, How is the pricing policy affecting consumer buying behavior, What are the impacts on psychological factors different components of customer behavioral influence brand selection when it comes to Bio-Charcoal of Greenmine Industry. The Samples were gathered by the company from online feedback and questionnaire answered by consumers on online purchase platforms like Amazon and Flipkart and also from the company website and social media. On the basis of these concerns, a questionnaire was devised. From the study it concludes how gender, age, occupation, purchase influencing factors, consumer believes, advertising important, media attention, curiosity factors, team requirements, online advertisement, formativeness of advertisement, curiosity is the factor, advertisement is beneficial to consumers because they provides important goods and services, advertisement has an impact on informational responses, consumers involve in low involvement of purchase, consumers search for the best product to satisfy their need, routine consumers, durable products influences consumer buying behavior because of advertisement. And also how age, gender, occupation, marital status, qualification, individual income, quality and price, pricing strategy like Odd pricing, bundle pricing, bundle of two unbranded product and discount pricing strategy iii influences consumer buying behavior because of the price. It is arguable that these elements have had an impact on the consumer purchasing decisions. This provides solutions to the research questions posed in the study. Thus through the study it is recommended to the company to consider the personal aspects of the consumers and psychological aspects such as beliefs and attitudes that influence consumer behavior by advertising and pricing, as well as their perception and awareness on the decision-making process because when the steps of the decision-making process are skipped, customers make emotional decisions.

Published Paper   E-Certificate

"RELATIONSHIP OF ADVERTISING AND PRICE POLICY WITH CONSUMER BUYING BEHAVIOR", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 10, page no.617-677, October-2023, Available :https://ijnrd.org/papers/IJNRDTH00089.pdf

Volume 8 Issue 10, October-2023

Pages : 617-677

Paper Reg. ID: IJNRD_206404

Published Paper Id: IJNRDTH00089

Downloads: 000121180

Research Area: Management

Country: Bangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00089.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00089

DOI: http://doi.one/10.1729/Journal.36504

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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