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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The effects of Covid 19 on Digital marketing: Generation Z Vs Millennials |
| Authors Name: | Tatha Pahariya |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_211431
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| Published Paper Id: | IJNRDTH00097 |
| Published In: | Volume 8 Issue 12, December-2023 |
| DOI: | |
| Abstract: | There has been a need of creatively finding the customers through digital marketing and campaigns since traditional marketing techniques became futile and ineffective during Covid 19 pandemic. So, this paper will provide an insight for digital marketers to change the way they practise advertising. This will enable them to concentrate their resources on particular goods (and SKUs) and distribution channels that have increased demand while not outstripping supply and have the best profit margins. The fact that people transformed their behavior needs to be studied as it could be the biggest opportunity digital marketing agencies could ever have within a year. So, this study aims to study the change brought by pandemic from a consumer point of view explaining about the effect on traditional shopping and conversion to online shopping. Big industries have the resources and money to transform their business through online channels whereas inducing consumer on a digital platform is hard for middle and small business owners which created a huge downfall in sales. |
| Keywords: | Digital marketing |
| Cite Article: | "The effects of Covid 19 on Digital marketing: Generation Z Vs Millennials", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.1-59, December-2023, Available :http://www.ijnrd.org/papers/IJNRDTH00097.pdf |
| Downloads: | 000118774 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRDTH00097 Registration ID: 211431 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: 1-59 Country: Jaipur, Rajasthan, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRDTH00097 Published Paper PDF: https://www.ijnrd.org/papers/IJNRDTH00097 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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