Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

Registration ID: IJNRD_217308

Published ID: IJNRDTH00136

DOI: Click Here to Get

vaibhav gupta

12720

In today's digital age, the influence of social media on consumer behaviour is undeniable. This study investigates the impact of social media marketing activities on shaping customer intentions, particularly within the context of a rapidly evolving digital landscape. Through a comprehensive review of relevant literature, this research aims to elucidate the mechanisms through which social media marketing strategies influence consumer intentions, offering insights into the dynamics of consumer-brand interactions in the digital sphere. Employing a mixed-method approach, this study utilizes both qualitative and quantitative methodologies to gather data. The qualitative component involves in-depth interviews with marketing professionals and social media users to gain a nuanced understanding of the factors influencing customer intentions in response to social media marketing activities. Concurrently, the quantitative aspect involves a structured survey questionnaire administered to a diverse sample of social media users, aimed at quantifying the relationships between various social media marketing strategies and customer intentions. The survey questionnaire method includes a series of carefully crafted questions designed to assess respondents' perceptions, attitudes, and behaviours concerning social media marketing activities and their impact on purchase intentions, brand loyalty, and engagement. Questions may cover aspects such as frequency of social media usage, preferred platforms, types of content consumed, perceptions of brand authenticity, trustworthiness, and credibility, as well as the influence of user-generated content and social endorsements on purchase decisions. By synthesizing insights from both qualitative interviews and quantitative survey data, this study seeks to provide a comprehensive understanding of the role of social media marketing activities in shaping consumer intentions in the contemporary digital era. The findings of this research are expected to contribute to theoretical advancements in the field of digital marketing and offer practical implications for marketers seeking to leverage social media effectively to engage and influence their target audience.

Published Paper   E-Certificate

"Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 4, page no.1-48, April-2024, Available :https://ijnrd.org/papers/IJNRDTH00136.pdf

Volume 9 Issue 4, April-2024

Pages : 1-48

Paper Reg. ID: IJNRD_217308

Published Paper Id: IJNRDTH00136

Downloads: 000121288

Research Area: Management

Country: ghaziabad, uttar pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00136.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00136

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area