Green Marketing: Assessing Consumer Perception And Industry Practices

Green Marketing: Assessing Consumer Perception And Industry Practices

Registration ID: IJNRD_221844

Published ID: IJNRDTH00158

DOI: Click Here to Get

Anuj Verma , Dr Anshul Malik

Green marketing, Sustainable marketing, Environmental sustainability, Consumer behavior, Corporate social responsibility (CSR),Eco-friendly products, Sustainability initiatives, Green consumerism, Environmental consciousness, Sustainable business practices ,Eco-labeling

This paper explores the concept of green marketing by assessing both consumer perceptions and industry practices. Green marketing has become increasingly important in today's environmentally conscious world, with consumers seeking products and services that are environmentally friendly and sustainable. Through a comprehensive review of existing literature and empirical analysis, this paper aims to examine consumer perceptions of green marketing initiatives and evaluate the practices adopted by industries in implementing green marketing strategies. By understanding the dynamics between consumer expectations and industry responses, this study provides insights into the effectiveness of green marketing campaigns and their impact on consumer behaviour and industry sustainability efforts.

Published Paper   E-Certificate

"Green Marketing: Assessing Consumer Perception And Industry Practices", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 5, page no.102-145, May-2024, Available :https://ijnrd.org/papers/IJNRDTH00158.pdf

Volume 9 Issue 5, May-2024

Pages : 102-145

Paper Reg. ID: IJNRD_221844

Published Paper Id: IJNRDTH00158

Downloads: 000121169

Research Area: Management

Country: Vadodara, Gujarat, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00158.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00158

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area