Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media

Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media

Registration ID: IJNRD_221890

Published ID: IJNRDTH00159

DOI: Click Here to Get

Garima gupta

Beauty industry, social media, Maybelline, digital presence, consumer perceptions, digital marketing.

This study investigates the transformative impact of social media on the beauty industry, with a focus on Maybelline's digital presence. In recent years, social media platforms have become crucial arenas for beauty brands to engage with consumers, shape perceptions, and drive sales. Maybelline, a prominent player in the cosmetics industry, has strategically leveraged digital platforms to connect with its target audience and enhance brand visibility. Employing a survey questionnaire method, this research aims to explore consumers' perceptions, attitudes, and behaviors towards Maybelline's digital marketing initiatives. The questionnaire delves into various aspects, including social media engagement, content preferences, purchase decisions influenced by digital campaigns, and overall satisfaction with Maybelline's online presence. By analyzing survey responses, this study seeks to provide insights into the effectiveness of Maybelline's digital strategies and identify areas for improvement. The findings are anticipated to contribute to the broader understanding of how beauty brands can leverage social media to revolutionize their marketing approaches and stay competitive in today's digitally driven landscape.I

Published Paper   E-Certificate

"Revolutionising beauty: A study on Maybelline’s digital presence in the era of social media", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 5, page no.146-180, May-2024, Available :https://ijnrd.org/papers/IJNRDTH00159.pdf

Volume 9 Issue 5, May-2024

Pages : 146-180

Paper Reg. ID: IJNRD_221890

Published Paper Id: IJNRDTH00159

Downloads: 000121310

Research Area: Management

Country: Ghaziabad, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRDTH00159.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRDTH00159

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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