A STUDY ABOUT EFFECT OF SOCIAL MEDIA ON PRACTICE OF PUBLIC RELATIONS

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Published ID: IJNRDTH00205

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RESHMA S, SABU S

As the name suggest, social media public relations refers to using social media as a tool for public relations. It involves using social media channels to build brand awareness and credibility of a company or an individual. Through social media, public relations professionals can reach a very large audience, thus improving the outcome of their goals and the overall success of the company or the individual that they are promoting. The use and impact of social media marketing have drastically increased in recent years. With every person, from baby boomer to millennial, being a member of at least one social media network, it is safe to say that the new way of word of mouth marketing is social media marketing. In these modern times , the water is muddled and the various areas of marketing have become intertwined. This is definitely the case with public relations (PR) and social media. PR was generally more focused on influential persons such as investors, shareholders, business partners, etc., but with the advent of social media, these individuals are present on these platforms, which can then be used for PR purposes. As both PR and social media are used to build and maintain trust in the company and their products, it is only natural that the two must be in sync. Social media is an important tool for PR because it allows you to reach audiences that previously may have been difficult to interact with. With social media, the world is quite literally at your fingertips. Among this population, industry influencers are an indispensable resource that can help your team communicate key messages and lend weight to them, whether via reach or credibility. In addition, social measurement tools can help you assess the impact of your campaigns and fine-tune your strategy.

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RESHMA S & SABU S (October-2024). A STUDY ABOUT EFFECT OF SOCIAL MEDIA ON PRACTICE OF PUBLIC RELATIONS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(10), 308-358. https://ijnrd.org/papers/IJNRDTH00205.pdf

Volume 9 Issue 10, October-2024

Pages : 308-358

Paper Reg. ID: IJNRD_301555

Published Paper Id: IJNRDTH00205

Research Area: Management All

Author Type: Indian Author

Country: Kollam, Kerala, India

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