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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: April 2024
Volume 9 | Issue 4
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| Paper Title: | A study on the impact of cognitive dissonance on usage of white sugar |
| Authors Name: | Vidhya V , Dr. T. R. Kalai lakshmi |
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| Author Reg. ID: |
IJNRD_181067
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| Published Paper Id: | IJNRD2204096 |
| Published In: | Volume 7 Issue 4, April-2022 |
| DOI: | |
| Abstract: | Cognitive dissonance generally refers to difference in purchasing decision, based on the information received. This Paper explored the dissonance that has been created on white sugar. There are similar other products whose market has been declined due to the dissonance created. Some of the other examples are Noodles, Eggs, Chicken etc., This research is conducted with samples selected on the convenient sampling method and the sample size is 65. This is a descriptive type of research, and the primary objective is to find whether the dissonance created on white sugar has affected its market or not. As we know, there are many replacements for white sugar in market today and people are switching their sweeteners due to this dissonance and now the marketers are advised to consider this “Dissonance” in their market research in order to protect their market from fall. |
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| Cite Article: | "A study on the impact of cognitive dissonance on usage of white sugar", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 4, page no.792-798, April-2022, Available :http://www.ijnrd.org/papers/IJNRD2204096.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2204096 Registration ID: 181067 Published In: Volume 7 Issue 4, April-2022 DOI (Digital Object Identifier): Page No: 792-798 Country: Chennai, Tamilnadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2204096 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2204096 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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