MARKETING AND HIGHER EDUCATION
Education, competition, marketing, higher education institutions
India’s education system, as one of the world’s largest, has been studied and reflected on through academic papers and researches, used as a case study and been the subject of many renowned books. The tough competition in this sector in present era has led to the most higher education institutions to develop corporate strategies inclusive of marketing strategies and they linked it to a vision as to where they want to go and what positioning they want to set in the target customers’ mind.
The techniques of marketing research and product development can contribute in many ways to the needed educational revolution. Educational marketing is mainly concerned about customer satisfaction, searching new market segments, developing new services, finding new funding resources and enhancing the institutions image.
The present study focuses on understanding the different marketing practices which are undertaken by the different Universities and tries to understand how effective these strategies in attracting market share for the institutes.
"MARKETING AND HIGHER EDUCATION", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 4, page no.903-909, April-2022, Available :https://ijnrd.org/papers/IJNRD2204114.pdf
Volume 7
Issue 4,
April-2022
Pages : 903-909
Paper Reg. ID: IJNRD_181190
Published Paper Id: IJNRD2204114
Downloads: 000118839
Research Area: Commerce
Country: udaipur, rajasthan, India
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
