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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS |
| Authors Name: | Shine Shally Jino V , DR. TR. KALAI Lakshmi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_181345
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| Published Paper Id: | IJNRD2205061 |
| Published In: | Volume 7 Issue 5, May-2022 |
| DOI: | |
| Abstract: | This investigation is primarily aimed at determining how commercials affect the behaviour of children in a subtle way. The research is mostly focused on parents in India, and it is carried out in a discreet manner. This assessment is primarily designed to consider the parents' attitudes toward promotions as well as their involvement with their children. This investigation also addresses the magnitude of parental assistance in the perception of media content in a very particularly very large way, or so they assumed. This study also considers the children's ability to physically absorb the information as appropriate for their age, which, contrary to common opinion, is in a generally very substantial way in a for all intents and purposes major way. The findings suggest that parents have a generally negative view toward advertisements, which is significant. The results mostly generally basically say parents’ kind of for the most part agree that parents particularly definitely are particularly basically idle in interpreting the media contents in a subtle way in a subtle way. |
| Keywords: | Advertisements, Attitude, Age, Behaviour, Children, Parents, Perception |
| Cite Article: | "AN INVESTIGATION ON THE ATTITUDE AND BEHAVIOUR OF THE CHILDREN IN CHENNAI TOWARDS READY TO EAT FOOD ADVERTISE USING CARTOON CHARACTERS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 5, page no.567-571, May-2022, Available :http://www.ijnrd.org/papers/IJNRD2205061.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2205061 Registration ID: 181345 Published In: Volume 7 Issue 5, May-2022 DOI (Digital Object Identifier): Page No: 567-571 Country: Nagercoil, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2205061 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2205061 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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