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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | How does social media marketing work and to what extent does it impact purchase intention? |
| Authors Name: | Anoushka Khanna |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182092
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| Published Paper Id: | IJNRD2207090 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | In the recent evolution of marketing, there has been a huge shift from traditional to digital marketing where now Social Media Marketing (SMM) is taking over. The growth of this form of marketing has been facilitated by the increasing popularity and use of social media platforms and the ability for brands to leverage this to reach larger customer bases in a quicker and potentially less costly manner. Though there are many forms of SMM, one which is particularly interesting to study is influencer marketing. This paper explores the several benefits and drawbacks of social media and influencer marketing by analysing ‘HiSmiles’, a company that has created a name for itself with the help of influencers, namely Kylie Jenner and Connor McGregor; and has grown from a $20,000 company into a $300 million company. |
| Keywords: | Social media, purchase intention, digital marketing |
| Cite Article: | "How does social media marketing work and to what extent does it impact purchase intention? ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.738-747, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207090.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2207090 Registration ID: 182092 Published In: Volume 7 Issue 7, July-2022 DOI (Digital Object Identifier): Page No: 738-747 Country: New Delhi, Delhi , India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2207090 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2207090 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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