INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The fashion industry has been one of the fastest growing industries in the world for the past few decades and leading the fashion industry is Fast fashion. The fast fashion phenomenon changed lives of those everywhere as it helped provide trendy clothes, fresh off the runway at what can be deemed extremely affordable prices. While it may seem like the perfect thing to hit the markets, no innovation can be this perfect. Aside from the trendy and stylish wardrobe, fast fashion has brought extreme harm and degradation of the planet, ripping off designers' hard work, inhumane conditions and low wages for workers who helped create the very product. Consumers are finally catching on to and beginning to protest the inhumane practices that fast fashion companies follow in the name of profit. This paper highlights the harmful effect of fast fashion companies and the need for such brands to adopt more sustainable practices. The paper also describes the relation of fast fashion brands with that of influencers and celebrities and how they help rocket the sales. Further it also suggests ways in which consumers can have a sustainable and guilt-free wardrobe and how they can create a demand for environmentally friendly products.
Keywords:
Fast Fashion, Sustainability, Low wage
Cite Article:
"To what extent has the fast fashion phenomenon increased the demand for a more sustainable fashion market?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.755-769, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207092.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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