A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES
LOVIN KRO
, PROF. AMALESH BHOWAL
consumer behavior, traditional costumes, designs, handloom, power loom
A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES
ABSTRACT
Buying decision of an individual is influenced by various factors. An individual always goes through a process which leads him or her to arrive at a decision whether to buy a product or not. It is important for a marketer or manufacturer to know the factors which influence consumer behavior in purchasing a product. In recent years, traditional costumes have witnessed a substantial change in their designs and quality. Apart from those traditional designs, modern designs have come up which gives customers variety of choices in the market. Also, introduction of power looms offer identical traditional costumes at a price lower than handloom traditional costumes. However, customer responses on all the traditional costumes available in the market are not the same. It is found that consumers are driven by certain factors in making their decision in buying these products. On this line, this study is an attempt to study the buying behavior of the consumer in purchasing the traditional costumes of the Karbis. The Karbis are culturally rich and their traditional costumes are basically hand woven and artistic in nature. The study is descriptive in nature. A sample of 50 respondents is taken conveniently and information is collected through questionnaire. The study is based on both primary and secondary data.
"A STUDY ON CONSUMER BUYING BEHAVIOUR OF KARBI TRADITIONAL COSTUMES", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1495-1507, July-2022, Available :https://ijnrd.org/papers/IJNRD2207168.pdf
Volume 7
Issue 7,
July-2022
Pages : 1495-1507
Paper Reg. ID: IJNRD_182283
Published Paper Id: IJNRD2207168
Downloads: 000118813
Research Area: Commerce
Country: TINSUKIA, ASSAM, India
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
