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ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Paper Title: Do smart phone apps generate sufficient visual stimuli for tourism among young customers?
Authors Name: Sudeshna Bordoloi , Prof. Amalesh Bhowal
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Published Paper Id: IJNRD2207174
Published In: Volume 7 Issue 7, July-2022
Abstract: Abstract: Visual content is more intriguing and has a larger influence on the user experience. A strong, appealing and positive destination image triggers the travel decision process. Destination image formations are initiated by the ‘flood of information from advertising and brochures, opinions of family/friends, travel agents, and media reporting through newspapers, magazines, television news reporting, documentaries, popular culture, motion pictures and literature. Purpose: The purpose of this paper is to examine whether data-driven visual stimuli are sufficient for destination marketing among young customers from a gender perspective. Design/ Methodology/ Approach: Primary data was collected by survey method using a self-administered questionnaire as a tool for collecting data. Non-probability purposive sampling technique was used to collect data. Descriptive statistics have been used for this study. This study was approached from a gender perspective among postgraduate students from pan India. The sample size is 322. Major Findings: Visual stimuli are sufficient to generate the user’s attention, interest, desire and action. Attention, interest, desire and action are the behaviour displayed by the users of smartphone apps and the function of their consequences is the association between them in the tourism experience. It is a hierarchal process and attraction leads to the functions of AIDA model. Females are more likely to be influenced by visual stimuli than males while availing data assisted tourism services. Practical Implications: The destination communication and marketing strategies need to consider the AIDA model for effective positioning of the destination. Visual stimuli need to be carefully selected because it is an important medium for communication with potential tourists. The tourism industry can optimise revenue if this tool is correctly used.
Keywords: Visual stimuli, AIDA, Smartphone app, Destination marketing
Cite Article: "Do smart phone apps generate sufficient visual stimuli for tourism among young customers?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1569-1577, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207174.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2207174
Registration ID: 182306
Published In: Volume 7 Issue 7, July-2022
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Page No: 1569-1577
Country: Karbi Anglong, Assam, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2207174
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2207174
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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