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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Do smart phone apps generate sufficient visual stimuli for tourism among young customers? |
| Authors Name: | Sudeshna Bordoloi , Prof. Amalesh Bhowal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182306
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| Published Paper Id: | IJNRD2207174 |
| Published In: | Volume 7 Issue 7, July-2022 |
| DOI: | |
| Abstract: | Abstract: Visual content is more intriguing and has a larger influence on the user experience. A strong, appealing and positive destination image triggers the travel decision process. Destination image formations are initiated by the ‘flood of information from advertising and brochures, opinions of family/friends, travel agents, and media reporting through newspapers, magazines, television news reporting, documentaries, popular culture, motion pictures and literature. Purpose: The purpose of this paper is to examine whether data-driven visual stimuli are sufficient for destination marketing among young customers from a gender perspective. Design/ Methodology/ Approach: Primary data was collected by survey method using a self-administered questionnaire as a tool for collecting data. Non-probability purposive sampling technique was used to collect data. Descriptive statistics have been used for this study. This study was approached from a gender perspective among postgraduate students from pan India. The sample size is 322. Major Findings: Visual stimuli are sufficient to generate the user’s attention, interest, desire and action. Attention, interest, desire and action are the behaviour displayed by the users of smartphone apps and the function of their consequences is the association between them in the tourism experience. It is a hierarchal process and attraction leads to the functions of AIDA model. Females are more likely to be influenced by visual stimuli than males while availing data assisted tourism services. Practical Implications: The destination communication and marketing strategies need to consider the AIDA model for effective positioning of the destination. Visual stimuli need to be carefully selected because it is an important medium for communication with potential tourists. The tourism industry can optimise revenue if this tool is correctly used. |
| Keywords: | Visual stimuli, AIDA, Smartphone app, Destination marketing |
| Cite Article: | "Do smart phone apps generate sufficient visual stimuli for tourism among young customers?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 7, page no.1569-1577, July-2022, Available :http://www.ijnrd.org/papers/IJNRD2207174.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2207174 Registration ID: 182306 Published In: Volume 7 Issue 7, July-2022 DOI (Digital Object Identifier): Page No: 1569-1577 Country: Karbi Anglong, Assam, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2207174 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2207174 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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