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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Visual Merchandising for Critical part of branding strategy post pandemic
Authors Name: Neha S Melit , Dr. Vibha Kapoor
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IJNRD_182608
Published Paper Id: IJNRD2208133
Published In: Volume 7 Issue 8, August-2022
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Abstract: With this pandemic people are worn-out by residing domicile, prefer going to malls and retail outlets. Post pandemic retail sector is becoming more organized and increasing number of competition the companies have spotlight on the concept of Visual Merchandising. Through this concept only the companies can look for a sustained competitive advantage over other rivals .VM is not how you display items in the store; but is a broader concept which includes Brand, store image and Consumer Buying Behavior as the future of retail will be governed by concept of Visual Merchandising . This study focuses attention on Visual merchandising influences the productivity of Brand Post Pandemic and research aims to find out how Retailers perspective towards Visual merchandising and how the brands productivity is influenced. The outcome of this research allows retailers to evaluate the importance of Visual Merchandising and the suggestions, as it is the only key which will enchance the profitability of a brand Post pandemic.
Keywords: Post Pandemic, Retail, Visual Merchandising, Productivity
Cite Article: "Visual Merchandising for Critical part of branding strategy post pandemic", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 8, page no.1216-1226, August-2022, Available :http://www.ijnrd.org/papers/IJNRD2208133.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2208133
Registration ID: 182608
Published In: Volume 7 Issue 8, August-2022
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Page No: 1216-1226
Country: alibag raighad , maharashtra, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2208133
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2208133
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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