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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA |
| Authors Name: | Dr. Mohit Kumar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_182792
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| Published Paper Id: | IJNRD2209030 |
| Published In: | Volume 7 Issue 9, September-2022 |
| DOI: | |
| Abstract: | Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. India has emerged as one of the largest and fast growing markets in the world for Fast Moving Consumer Goods (FMCG). The post economic reforms environment in India has led to change the customer perception rapidly and have made it more complex by the socio-economic disparities that exist among communities from the many different geographical regions within India. In the era of consumerism, technological and social change, there are many ways for needs and wants to be satisfied. What do we really know about customers and consumers needs and preferences? Are consumer becoming so fitful and price sensitive that loyalty is declining? What are the determinants of heterogeneity in consumer behaviour and how does the products emerge, grow, mature and decline in the hypercompetitive markets? Keeping these emerging issues in mind, through the present study, an attempt has been made to study the consumer behaviour on the marketing of Tata Tea in the Jamshedpur city of the State of Jharkhand. |
| Keywords: | Psychographics, Brand loyalty, Choice dynamics, Halo effect, Mental constructs, Consumerism. |
| Cite Article: | "CUSTOMER BEHAVIOUR TOWARDS THE MARKETING OF TATA TEA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.257-261, September-2022, Available :http://www.ijnrd.org/papers/IJNRD2209030.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2209030 Registration ID: 182792 Published In: Volume 7 Issue 9, September-2022 DOI (Digital Object Identifier): Page No: 257-261 Country: jamshedpur, Jharkhand, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2209030 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2209030 |
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