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ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

Volume Published : 7

Issue Published : 79

Article Submitted : 4919

Article Published : 2292

Total Authors : 5584

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Paper Title: Review of Influence of Cause Related Marketing On Purchase Behaviour in Indian Context
Authors Name: Jyoti , Dr. Ishwar Mittal
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Published Paper Id: IJNRD2209167
Published In: Volume 7 Issue 9, September-2022
Abstract: The Indian market has seen a wide range of associations running from national to global to provincial just as neighborhood receiving cause related showcasing (CrM) practice since the late nineties. They began banding together with non-benefit associations connecting brands to social cause. The principle focal point of this examination was to give bits of knowledge about the degree and nature of CrM pervasive in the Indian market. This investigation was inspired by the way that almost no information relating to CrM rehearses in India was accessible in the scholastic just as non-scholarly sources. This examination inspected different CrM activities that were declared amid 1999 to 2012. These were distinguished by leading a web seek utilizing catchphrase just as visiting organization and joining forces associations sites. One paper and one business magazine for those years were filtered. Just those CrM exercises were incorporated which fulfilled definitions given by Varadarajan and Menon (1988) or Kotler and Lee (2005) These activities were investigated by characterizing them on an assortment of parameters like kind of organization, sort of joining forces association, nature of cause, kind of brand and so forth 142 activities were recorded more than 14 years. Not many local and neighborhood associations appear to have received utilizing CrM as a promoting practice. Non-solid fundamental brand like salt and tea were observed to utilize CrM more than different classifications. More work here which researches shopper experiences about CrM would be upgrade adequacy of such projects.
Keywords: Cause-Related Marketing (CrM),Corporate Social Responsibility (CSR),Consumer Purchase Decision, Corporate Image.
Cite Article: "Review of Influence of Cause Related Marketing On Purchase Behaviour in Indian Context", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.1437-1442, September-2022, Available :http://www.ijnrd.org/papers/IJNRD2209167.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2209167
Registration ID: 183186
Published In: Volume 7 Issue 9, September-2022
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Page No: 1437-1442
Country: ROHTAK, HARYANA, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2209167
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2209167
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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