INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
For the innovation of a company to reach the market, a strong advertising and marketing strategy
is vital. Over the years, advertising has evolved dramatically and so has the choice of media.
Whilst the options used to once be limited to newspapers and magazines, the digital age has led
to many brands discovering digital advertising and thus flooding social media platforms with
their content. One common way in which brands reach their audiences via social media is by
having influencers promote their products. Influencer marketing has become very popular
recently and while it has its fair share of perks, it unfortunately also has some drawbacks with the
spread of false advertising being the most dangerous. This paper aims to discover the dangers of
false advertising by analyzing some examples of it from recent times. Additionally, there is also
a discussion of the existing laws regarding false advertising and an evaluation of why they may
not be as effective as thought to be.
Keywords:
marketing and advertising, false advertising, social media marketing, influencer marketing
Cite Article:
"To what extent has advertising evolved and has the rise of social media and influencer marketing triggered false advertising further?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.1472-1482, September-2022, Available :http://www.ijnrd.org/papers/IJNRD2209174.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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