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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: To what extent has advertising evolved and has the rise of social media and influencer marketing triggered false advertising further?
Authors Name: Sahana Dua
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IJNRD_183061
Published Paper Id: IJNRD2209174
Published In: Volume 7 Issue 9, September-2022
DOI:
Abstract: For the innovation of a company to reach the market, a strong advertising and marketing strategy is vital. Over the years, advertising has evolved dramatically and so has the choice of media. Whilst the options used to once be limited to newspapers and magazines, the digital age has led to many brands discovering digital advertising and thus flooding social media platforms with their content. One common way in which brands reach their audiences via social media is by having influencers promote their products. Influencer marketing has become very popular recently and while it has its fair share of perks, it unfortunately also has some drawbacks with the spread of false advertising being the most dangerous. This paper aims to discover the dangers of false advertising by analyzing some examples of it from recent times. Additionally, there is also a discussion of the existing laws regarding false advertising and an evaluation of why they may not be as effective as thought to be.
Keywords: marketing and advertising, false advertising, social media marketing, influencer marketing
Cite Article: "To what extent has advertising evolved and has the rise of social media and influencer marketing triggered false advertising further?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.1472-1482, September-2022, Available :http://www.ijnrd.org/papers/IJNRD2209174.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2209174
Registration ID: 183061
Published In: Volume 7 Issue 9, September-2022
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Page No: 1472-1482
Country: Gurugram, Haryana, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2209174
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2209174
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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