INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Environmental challenges are becoming increasingly essential in today's business environment. The governments of most countries are concerned about environmental issues. In today's business world, environmental sustainability has become a major concern. As a result, one of the tactics a company might use to achieve this is green marketing. The process of selling items and/or services that are environmentally beneficial is known as "green marketing. "Green marketing" aims to create, advertise, and recycle environmentally sustainable products. Green marketing is a worldwide concern with a bright future ahead of it. Such a product or service should be environmentally friendly in and of itself, or created in an environmentally friendly manner. Using the statistical tool correlation approach, the current article attempts to analyse the importance and awareness among consumers of buying green products.
Keywords:
Green, Consumers, Environmental, Products
Cite Article:
"A STUDY ON AWARENESS OF GREEN MARKETING AMONG CONSUMERS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 9, page no.1581-1585, September-2022, Available :http://www.ijnrd.org/papers/IJNRD2209187.pdf
Downloads:
000118746
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn