INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Ikea has dominated the world furniture market as of 2022. Ikeas emergence as a leader in this
industry has been a long process since the brand was first established in the mid-20 th century.
Since the brand launched, Ikea’s ability to keep up with rapidly developing technology and
modern inventions has allowed the firm to always stay a step ahead of their competition. Even
though Ikea has revolutionized itself with modern technology, it has stayed loyal to their core
principles of simplicity and minimalism in the design of all their products. The introduction of
augmented reality has also been a vital component of the company’s success. Their app, “Ikea
Place" is based upon augmented reality and has made the furniture selection process simpler,
more efficient and more interesting for customers. Entering the 21 st century, Ikea still struggles
with following sustainability measures. Incorporating sustainability in their operations will be the
true determinant for whether Ikea is a company suitable for this day and age.
Keywords:
Cite Article:
"Ikea’s Growth and e-Commerce Strategies", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 10, page no.201-210, October-2022, Available :http://www.ijnrd.org/papers/IJNRD2210026.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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