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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Published Paper Details
Paper Title: Law of Comparative Advertising under Trademark Law : Is Everything Fair in Ad and War?
Authors Name: Tanvi Trivedi
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IJNRD_183057
Published Paper Id: IJNRD2210037
Published In: Volume 7 Issue 10, October-2022
DOI:
Abstract: Comparative advertising and product disparagement are the most crucial topics for goods and service manufacturers. Comparative advertising is a marketing tactic that allows advertisers to portray their goods as superior to that of other competitors in the market. When a comparative advertising makes a comparison that is both inaccurate and disparaging, it is referred to as “product disparagement”. Clearly, there is a narrow line to be drawn between the two notions, one that attracts substantial attention from trademark owners, especially because customer behavior may be readily changed to a brand's favor or disadvantage through such marketing. Since advertising in India is primarily self-regulated, there is no oversight of how companies sell their products. When comparative advertising are considered infringement under trademark law, and when conflicts get out of hand, the courts have to get involved in this. In light of Sections 29(8) and 30(1) of The Trademarks Act, 1999, this article examines the law of comparative advertising and product disparagement with regards to trademark law. Section 29(8) specifies scenarios in which the use of another's trademark in advertising might be considered infringement if it does not meet the section's requirements. Section 30(1), on the other hand, makes such use an exemption if it is done in conformity with the circumstances set out in this section. The goal of the legislature in this case was to let comparative advertising be a little more relaxed over the strict rules for trademark protection which will be critically examined in this paper.
Keywords: Comparative Advertising, Product Disparagement, Trademark Infringement
Cite Article: "Law of Comparative Advertising under Trademark Law : Is Everything Fair in Ad and War?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 10, page no.301-310, October-2022, Available :http://www.ijnrd.org/papers/IJNRD2210037.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2210037
Registration ID: 183057
Published In: Volume 7 Issue 10, October-2022
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Page No: 301-310
Country: Indore, Madhya Pradesh, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2210037
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2210037
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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