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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACT OF COVID-19 ON MARKETING STRATEGY WITH REFERENCE TO TRADE KINGS, LUSAKA, ZAMBIA |
| Authors Name: | Mr. Nthangali Katyetye , Dr. S. Michael |
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IJNRD_183400
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| Published Paper Id: | IJNRD2210057 |
| Published In: | Volume 7 Issue 10, October-2022 |
| DOI: | |
| Abstract: | The outbreak of corona virus disease of the year 2019 (COVID-19) is the most recent global calamity that has affected all segments in the economy. The plague has also brought about social and public health concerns, altering techniques of doing commercial activities currently and in the coming years. Importantly, demanding for alteration of how to market products and services and mostly how to sustain and expand brands and client base. The research was carried to establish the impact of COVID-19 on marketing strategy at Trade Kings Limited, Lusaka, Zambia, a purely private owned company. The research was non experimental but a descriptive in nature and a self-administered questionnaire was distributed to Seventy (70) members of staff. Interestingly, only 50 members of staff that covered top, middle and lower management gave feedback. This resulted in having a return rate of 71 percent. Secondary information was accessed from journals, reports, conference papers, web pages and books. Primary information was collected by sampling staff using simple random sampling across the company. The collected information was analyzed using Statistical Package for Social Science (SPSS) 28.1, further the relationship between variables were recognized using spearman thereof. The study concluded that There is a weak negative correlation between Social Distancing with Introduction of New Products. There is a moderate negative correlation between Social Distancing with Identification of new customer. There is a moderate positive correlation between Social Distancing with new packaging. There is a weak negative correlation between Wearing Facemask with Identification of New customer. There is a Strong positive correlation between Wearing Facemask with new packaging. There is a moderate positive correlation between Temperature check with new packaging. The company recorded a decrease in sales volumes and that the effect of COVID-19 on marketing strategy was to some extent. This research submits that Trade Kings should peacefully market products by means of radio, television and social media coupled with updated catalogue of products, opens up more outlets locally and outside Zambia, motivate workers, promote innovativeness, and creativity which is a recipe for new product development, workers should be encouraged to get vaccinated against COVID-19 and that the company should continue to provide a medical scheme. |
| Keywords: | Marketing Strategies, Covid - 19 Measures |
| Cite Article: | "IMPACT OF COVID-19 ON MARKETING STRATEGY WITH REFERENCE TO TRADE KINGS, LUSAKA, ZAMBIA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 10, page no.467-471, October-2022, Available :http://www.ijnrd.org/papers/IJNRD2210057.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2210057 Registration ID: 183400 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 467-471 Country: tirunelveli, tamilnadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2210057 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2210057 |
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ISSN: 2456-4184
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