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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A Study On Behavioural Biases With Special Reference To Mental Accounting And Nudging As Behavioural Biases Amongst Investors In Ahmedabad City. |
| Authors Name: | Eric Hosi Patel , Dr. Amish Soni |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_183589
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| Published Paper Id: | IJNRD2210148 |
| Published In: | Volume 7 Issue 10, October-2022 |
| DOI: | |
| Abstract: | Behavioural finance has been growing over the last twenty-five years specifically because investors rarely behave according to the financial and economic theories. According to financial theories, the investors’ main aim is to maximize wealth. However, there are many occurrences where emotions and psychology impact the decisions, causing the investors to behave in an unpredictable or irrational way. Thus, it is interesting to study how investment instruments are affected by the behavioral biases of the investors. The main objectives of this research paper were to examine whether investors in Ahmedabad city were affected by Mental Accounting and Nudging as behavioural biases and secondly, to examine what are the preferred sources of information of investors before taking their investment decisions. Various parameters were covered and an attempt was made to know whether investors of Ahmedabad city had such behaviour biases while making their investment decision or they were rational enough. As this research was a descriptive research type, in this research as primary source of collection, questionnaire had been created and 100 investors in Ahmedabad city had been covered as the sample size. Statistical tests such as Chi square and Single Variable Analysis were used to get the results. The findings from the test applied proved that Ahmedabad city investors had behavioural biases. Thus, it can be concluded that “Behavioural biases is a two-edged sword, if it works in your favour, it can make you a king and on the contrary if can turn you in rags”. So, refraining from any sort of behavioural biases is always better. |
| Keywords: | Behavioural biases, Mental Accounting, Nudging, Sources of information and Ahmedabad city. |
| Cite Article: | "A Study On Behavioural Biases With Special Reference To Mental Accounting And Nudging As Behavioural Biases Amongst Investors In Ahmedabad City. ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 10, page no.195-205, October-2022, Available :http://www.ijnrd.org/papers/IJNRD2210148.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2210148 Registration ID: 183589 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 195-205 Country: Ahmedabad, Gujarat, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2210148 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2210148 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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