|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: April 2024
Volume 9 | Issue 4
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 95
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | A Study on B2B and B2C Marketing Communication Processes |
| Authors Name: | Kanish Jain , Ansh Garg , Lanish Jain , Anmol Pahuja , Yaser Kaskar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_184140
|
| Published Paper Id: | IJNRD2211177 |
| Published In: | Volume 7 Issue 11, November-2022 |
| DOI: | |
| Abstract: | For a long time, marketing communication has been known as an important activity provided by organizations in order to inform, attract, and persuade consumers. However, recent shift of orientation from transactional to relational approach has also changed communicational objectives from ‘inform, persuade and remind’ to ‘inform, listen and respond’. Only the measures and ways of information flows, also the specifics of information are getting different. Marketing communication is used to provide selected information to customers. Achieving to provide consumers with purposeful information, marketing communication strategies or integrated marketing communication (IMC)(Porcu et al., 2019) are implemented, integrated marketing communications has become one the most influential marketing management frameworks over the last two decades: ‘it is now the overarching theme of every marketing communications text, it is the title for chapters in marketing management texts, and it is the often repeated theme of professional books and articles presented at practitioner and academic conferences. In B2B sector, companies are more focusing on the logic of the product and its features. It shows that marketing communication strategies in B2B and B2C sectors have to be based on different presumptions. However, customer orientation is common for both processes. The problem solved in this paper is Accordingly the object of the research is the differences in marketing communication process in business-to-consumer and business-to-business markets and the aim is to determine the differences of marketing communication processes in business-to-consumer and business-to-business markets and this research a secondary data was used. Data collection was based on a content analysis. The results of the research showed that there are differences between marketing communication process in business-to-consumer and business-to-business markets. The main differences are: communication channels, target audience, communication objectives, communication strategies, communication mix. Therefore, the study found that marketing communication process in business-to-consumer and business-to-business markets should be based on different presumptions. |
| Keywords: | Communication, Business, Strategy, Presumptions |
| Cite Article: | "A Study on B2B and B2C Marketing Communication Processes", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.b648-b654, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211177.pdf |
| Downloads: | 000118776 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2211177 Registration ID: 184140 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: b648-b654 Country: Mumbai, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2211177 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2211177 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn