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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Marketing strategies Tim Hortons can adopt entering a new market |
| Authors Name: | Yuvika Varma , Alyas Jaria , Aashutosh Jain |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_184132
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| Published Paper Id: | IJNRD2211178 |
| Published In: | Volume 7 Issue 11, November-2022 |
| DOI: | |
| Abstract: | This paper provides a comprehensive analysis on Tim Horton as a company entering a new market i.e India. It analyses the company’s current stage in the market and its environment against its competitors. It also identifies various problems, threats, opportunities, and strengths Tim Horton can work on and enhance upon. This study focuses on what strategies can Tim Horton uses and/ or implement to enter the Indian market. The purpose of this study is to identify various marketing strategies which can be used based on the company’s values and brand identity. The study involves several analytical tools such as SWOT analysis, Marketing Ps, Promotional strategies (AIDA), and more. At the end of the paper, it suggests several marketing strategies Tim Hortons can adapt and focus further on such as the use of celebrity endorsements, digital marketing, connecting with the local community, and more. It is found in the results that it is important to understand the Indian market and provide testers, sample products, and sufficient marketing research to develop the ideal menu and cater to the right service and experience in order to sustain the Indian market. It is found that Tim yet needs to enter more than half of the targetted audience. |
| Keywords: | Consumer behavior, Customer Loyalty, Brand awareness, Marketing Ps, Indian Market |
| Cite Article: | "Marketing strategies Tim Hortons can adopt entering a new market", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.b655-b663, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211178.pdf |
| Downloads: | 000118780 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2211178 Registration ID: 184132 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: b655-b663 Country: Mumbai, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2211178 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2211178 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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