Paper Title
The Impact of Buyer Personalities on their Buying Behaviour
Article Identifiers
Authors
Siya.N.Tanna , Poorna.M.Aggrawal , Dr. Varsha Agarwal
Keywords
Consumer behaviour, purchasing behaviour,buyer personality
Abstract
The study of consumer behaviour has become crucial in the current marketing environment. Markets are ruled by consumers. Every company organisation needs customers to function. Consumers and their pleasure are the focus of all company efforts. Customers fulfil the three separate roles of user, payer, and buyer in customer behaviour studies, which are based on consumer purchasing behaviour. Strategic market planning now includes consumer purchasing behaviour as a crucial component. It is important to start by taking into account the elements that have an influence on consumer buying behaviour in order to build a framework for the research of consumer behaviour. The paper focuses on the different personality types of the buyer persona to help understand how a firm can promote a product or service in a way that encourages the intended customer personality to purchase the item, so that it can modify its marketing techniques. A company's income may grow if the buyer's personality is correctly identified.The goal of this study is to understand the variables that influence how customers make decisions about which products or services to buy, as well as how personality of a buyer plays an important role in influencing particular consumers' choices.The research used a convenience sampling approach. Through the use of structured questionnaires, data is gathered. Excel and other statistical tools are used for data analysis.where in a sample size of 65 respondents has been taken.
Downloads
How To Cite (APA)
Siya.N.Tanna, Poorna.M.Aggrawal, & Dr. Varsha Agarwal (November-2022). The Impact of Buyer Personalities on their Buying Behaviour. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 7(11), c11-c17. https://ijnrd.org/papers/IJNRD2211203.pdf
Issue
Volume 7 Issue 11, November-2022
Pages : c11-c17
Other Publication Details
Paper Reg. ID: IJNRD_184161
Published Paper Id: IJNRD2211203
Downloads: 000121978
Research Area: Management
Country: Mumbai, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2211203.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2211203
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
Publication Timeline
Article Preview: View Full Paper
Call For Paper
IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.
Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.
How to submit the paper?
By Our website
Click Here to Submit Paper Online
Important Dates for Current issue
Paper Submission Open For: September 2025
Current Issue: Volume 10 | Issue 9 | September 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 30-Sep-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.
Subject Category: Research Area
Call for Paper: More Details
