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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO MADURAI CITY
Authors Name: Dr.N.Subburaj
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IJNRD_184209
Published Paper Id: IJNRD2211230
Published In: Volume 7 Issue 11, November-2022
DOI:
Abstract: A fundamental understanding of factors causing customer satisfaction – in online shopping has gained greater prominence with companies replacing their traditional retail outlets with the online interface. Online retailing helps retailers to serve their customers quickly and more efficiently by delivering superior customer value. It is in this regard a fundamental understanding of factors causing customer satisfaction in online shopping has attained greater prominence. The paper aims to apply the modified “SERVQUAL” model in the context of online shopping to describe how customers perceive online shopping quality. This empirical study mainly focuses on examining the major factors influencing online customer satisfaction.
Keywords: Services quality, Customer satisfaction, online shopping, and online customers. 1. INTRODUCTION
Cite Article: "CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING WITH REFERENCE TO MADURAI CITY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.c227-c234, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211230.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2211230
Registration ID: 184209
Published In: Volume 7 Issue 11, November-2022
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Page No: c227-c234
Country: thirunagar,madurai, Tamilnadu, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2211230
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2211230
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ISSN: 2456-4184
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Journal Starting Year (ESTD) : 2016

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