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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | STATUS OF WOMEN IN CONTEMPORARY INDIAN MEDIA |
| Authors Name: | Shokeen , Dr Priyanka Neeraj Ruwali |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_185171
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| Published Paper Id: | IJNRD2211269 |
| Published In: | Volume 7 Issue 11, November-2022 |
| DOI: | |
| Abstract: | Indian media, both print and electronic, disseminates messages which are not always positive. Objectification of women is a major by-product of advertisements to promote the sales of products but it also constructs and promotes a negative perception of women in Indian society. In today’s hyper globalized world, the mass media has appeared as a compelling and persuasive tool. Most of the people admit that they are not affected by advertisements and product promotions but a significant number of individuals especially children and youth are influenced by the glamourized and utopian world created by it. The effects of mass media are quick and wide which easily appeals and sweeps the masses in its fold and thus conveys the inherent misogyny of the thought and ideology embedded in the promotion and representations carried by it. This paper, therefore, tries to unravel the negative and stereotyped images of women through media and its consequences for women as well as society. In this pursuit analytical methods have been employed to understand data, facts, and information that are already published or the information available in the form of books, journals, or Magazines already available. The research explores important questions that i. How Indian media plays a key role in constructing a negative portrayal of women? and ii. How are women affected by the negative portrayal of them by the Indian Media? The secondary sources of data used for this particular study include books, journals, magazines, periodicals, and online websites. Italics have been used for Hindi words. |
| Keywords: | Women, Gender, Mass Media, Misogyny, Gender Stereotypes. |
| Cite Article: | "STATUS OF WOMEN IN CONTEMPORARY INDIAN MEDIA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.c570-c576, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211269.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2211269 Registration ID: 185171 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: c570-c576 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2211269 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2211269 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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