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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | How has marketing evolved in the age of technology and big data and how are companies like Spotify applying this? |
| Authors Name: | Vidhi Arya |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_185466
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| Published Paper Id: | IJNRD2301035 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | From only seeing generalised commercials on newspapers, billboards and television, we are now living in a world where we can’t even text our friends about wanting something without seeing it pop up as an advertisement later. Marketing has evolved significantly and is continuing to do so. Going from the plain old traditional marketing to a more interactive one, its importance is nowhere left to be wondered. It has, however, certainly gone through its fair share of up and downs with a sudden decrease in the marketing budgets of brands in recent years, and now with COVID, a gradual increase. With the rise of big data, the prevalence of personalised marketing has started to grow notably, with a lot of future implications for it. One company that uses personalised marketing to its advantage is Spotify, the success of which will be analysed in this paper using the AIDA model. Furthermore, there is also an evaluation of personalised marketing and a look into the potential advantages and drawbacks that it might bring with it. |
| Keywords: | AIDA, Personalised Marketing, Spotify |
| Cite Article: | "How has marketing evolved in the age of technology and big data and how are companies like Spotify applying this? ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.a294-a305, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301035.pdf |
| Downloads: | 000118748 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2301035 Registration ID: 185466 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): Page No: a294-a305 Country: Delhi, New Delhi, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301035 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301035 |
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