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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | 'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY' |
| Authors Name: | KHANDWALA HUSEN , DR MINTI SINHA |
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| Author Reg. ID: |
IJNRD_185713
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| Published Paper Id: | IJNRD2301061 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | The behavior of consumers towards telecom industry is increasingly a focus of marketing research. In particular, consumer behavior in the telecom industry, from adoption motivation to post- usage behavior has become a major focus of research in the field of marketing. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards Smartphone network purchase decision by affecting their perception, motivation, and lifestyle. India is one of the fastest growing economies in the world and the telecom industry industry in India is also growing very fast. For consumers’ smart phone network have become essential parts of personal and business life. There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of the consumers. |
| Keywords: | “AN ASSESSMENT OF BRAND NAME ON CONSUMER’S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY” |
| Cite Article: | "'AN ASSESSMENT OF BRAND NAME ON CONSUMER'S CHOICE AND PREFERENCE IN THE CONTEXT OF TELECOM INDUSTRY'", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.a515-a520, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301061.pdf |
| Downloads: | 000118744 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2301061 Registration ID: 185713 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): Page No: a515-a520 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301061 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301061 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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