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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | To what extent do marketing strategies influence the success of a film? |
| Authors Name: | Shaira Bal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_186179
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| Published Paper Id: | IJNRD2301183 |
| Published In: | Volume 8 Issue 1, January-2023 |
| DOI: | |
| Abstract: | The success of a film can be said to largely depend on the quality of the content being delivered, however, if a film isn’t marketed the right way, how does it reach its target audience? Marketing as a discipline involves all activities undertaken by a company to promote its products to the target audience. While the very gist of marketing continues to remain the same with regard to all industries, the strategies adopted by them tend to be varied. This paper carries out a thorough and in-depth analysis of the importance of marketing in the creative industries, particularly the film industry. In doing so, the paper highlights the various strategies adopted by the largest film industries and how they are modified depending on the type of film. There is also analysing of how these marketing strategies pertaining to cinema have evolved and revolutionized a template for themselves over the years. |
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| Cite Article: | "To what extent do marketing strategies influence the success of a film?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 1, page no.b688-b697, January-2023, Available :http://www.ijnrd.org/papers/IJNRD2301183.pdf |
| Downloads: | 000118746 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2301183 Registration ID: 186179 Published In: Volume 8 Issue 1, January-2023 DOI (Digital Object Identifier): Page No: b688-b697 Country: Noida , Uttar Pradesh , India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2301183 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2301183 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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