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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | AI Recruitment: Fairness, Efficiency, and Reliability and Its Effect on Employer Branding |
| Authors Name: | Gwyneth Jie A. Alfon , Arianne Janelle C. Ching , Luisa Angelika F. Lim , Bea S. Paguia |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_188290
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| Published Paper Id: | IJNRD2303078 |
| Published In: | Volume 8 Issue 3, March-2023 |
| DOI: | |
| Abstract: | Today, when technology is continuously changing, many companies are starting to leverage AI- enabled technologies within its recruitment processes. There is, however, little information on how job candidates perceive these technologies and how it influences their perception of a company. Hence, the purpose of this study was to determine if the fairness, efficiency, and reliability of AI- enabled recruitment affects a company’s employer branding and whether it is useful in hiring. The researchers then collected data from 303 respondents from a variety of industries who had used AI-enabled recruitment during their application process and Structural Equation Modeling (SEM) was used to analyze the survey results. According to this study's findings, the fairness and reliability of using AI-enabled recruitment positively impacts employer branding, with efficiency having a greater positive impact. Hence, despite the lack of a strong relationship between the variables, the study found that a company's recruitment process influences how applicants perceive them as potential employers. |
| Keywords: | Artificial Intelligence, AI Recruitment, Fairness, Efficiency, Reliability, Employer Branding, Recruitment, Human Resources, Philippines |
| Cite Article: | "AI Recruitment: Fairness, Efficiency, and Reliability and Its Effect on Employer Branding", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 3, page no.a761-a773, March-2023, Available :http://www.ijnrd.org/papers/IJNRD2303078.pdf |
| Downloads: | 000118747 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2303078 Registration ID: 188290 Published In: Volume 8 Issue 3, March-2023 DOI (Digital Object Identifier): Page No: a761-a773 Country: Manila, N/A, Philippines Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2303078 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2303078 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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