INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Published Paper Details
Paper Title:
Impact of Gamification and Incentivization on Green Behavior: An Analysis of Implementation of Operation CO2, an Innovative Mobile Application for Reduction of Carbon Footprint
Operation CO2, a carbon footprint tracking application, is designed to promote green behavior within individuals and communities. It encourages young adults and students to perform activities to reduce carbon footprint as consumers are mostly unaware of the carbon footprint in their daily lives. The purpose of this study is to motivate people to save the environment. The current study has been performed to analyze the impact of incentivization on green behavior, and to examine the propagation of the same using game mechanics and rewards. The research was conducted with students and young adults at a Dubai based school and also using prior research in this area. People are encouraged to perform various environmentally friendly activities under 5 different categories like transportation, household changes, sustainable environment, cleaning drives, reduction in water and electricity consumption. This app tracks an individual’s contribution towards reducing carbon foot printing. An empirical study based on the survey data supports the usage of this app.
"Impact of Gamification and Incentivization on Green Behavior: An Analysis of Implementation of Operation CO2, an Innovative Mobile Application for Reduction of Carbon Footprint", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.f302-f306, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305553.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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